I know it has been a fancy of different social media users specifically business entities to have the most engaged social media accounts, in terms of acquiring more likes, comments, followers, favorites, and shares on their social media posts. Nowadays, the world has saped into a more civilized way, where you don't have to pass in streets with advertising vehicles to advertise for an offer or new business established all can be done through social media.

 

 

 

Promoting your brand through social media is therefore vital to businesses but getting your content on these channels isn't what gets you the sales. The key to becoming a triumphant social media user is engagement. Follow these top tips for increasing social media engagement to achieve business growth.

 

connect with the current event 

Whenever you're trying to create content for the day, remember to connect the content with current events as your followers are real people like you, thus they watch the news. they are aware of what's happening in the world right now. Well, I'm not saying you share content about these holidays or events, At least, try to connect these events with the content you share, what happens these days are on social media users' minds and you must recognize and leverage that to earn more of their trust.

 

 

Be active on social media

Being active on social media profiles can help build your brand. Every industry is competitive online today. As to win this buttle one has to make sure that the account Is extremely active, Post content regularly, follow active social media users, Retweet and re-share other people's content join trending conversations, and help a lot of people on social media.

 

Use hashtags that relate to your business

The hashtag makes your social media post more discoverable across the social media channels, thus Integrating trending and relevant hashtags in your social media posts helps you to expand your reach, increase your post engagement, and enhance your brand image. However, it's essential to use brand-relevant hashtags to reap great results

 

 

Respond to mentions

As you share your posts on social media, some will prefer to mention you whether through using your products or anything of relevance, responding to such mentions keep close to your followers who may, in turn, became a customer.

 

Organize  giveaways                  

This can be done by scheduling a special day where you will be providing different giveaways to your followers, for instance, it can be on every Friday, where you will be providing free vouchers to customers by encouraging them to put their notifications on, this will help to boost your engagement rate at most.

 

 

Regularly follow relevant and active people in your industry

For instance, you're a business consultancy agency, following relevant people includes following other business consultancy accounts, sales specialists, digital marketers, marketing researchers, different business organizations, etc. As first to facilitate traffic that relates to your business or directly relate to your business, but also being updated on issues relating to the business industry.

 

Partner with Social Media Influencer

Gaining a significant following on social media as a small business or as a new user is not easy at all, thus to facilitate this is through partnering with social media influencers. Social media influencers are social media users that have gained popularity on a social media platform. They can have thousands, or even millions, of followers and are considered a reliable source.

 

 

CONCLUSION

Eruption of Corona Virus has influenced business owners to invest more on social media as their only hope remained to ensure their survival,  Social media can be utilized for shopping, live chats and forming relationship with your audience, its one of the best ways to engage with your target audience

As to add up there are numerous trends that would be useful to establish your brands presence but also increasing your engagement on social media, knowing what to prioritize from these 7 tricks and tips, and don’t hesitate to consult us contact for any query

 

Published in Business
Wednesday, 24 March 2021 13:58

What Is Content Marketing?

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing is used by leading brands

Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

 

Content marketing is good for your bottom line — and your customers

Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

 

Increased sales

Cost savings

Better customers who have more loyalty

Content is the present – and future – of marketing

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

 

 

Published in Business

 

Nowadays the world of marketing has undergone a technical revolution. Over the last two decades, customer’s demand for understanding the product and its importance to their daily life has increased. But also, the Innovation of different agencies that assist businesses in content creation, distribution, and sharing of online materials such as (video, blogs, and social media posts) have changed the marketing landscape dramatically.

 

Regardless of the roles played by various content service providers, you might have a question, on how to identify the best content marketing service provider specifically in Tanzania. I had conducted research across different content service providers in Tanzania based on:

  • Firm experience in digital and content marketing 
  • Customers testimonials
  • Scope of content marketing services provided
  • Expertise
  • Cost-effectiveness
  • Ranking from other B2B directories such as Clutch and Shortlist 

The areas of focus above allow me to narrow down the list of five best options. Below are the most well-respected and trusted agencies on content marketing services today. 

1. WEGROW AGENCY LIMITED

 This is one of the best marketing agencies, providing full marketing services but also conducting business consultation through various training to both government and private organizations, to help businesses implement and manage marketing strategies, to grow customer base, increase sales, generate profit, and achieve their business goals.

 

 

Excellence in service provision, affordability, result-oriented, flexibility, reach, and enough experience in the sales and marketing industry rank Wegrow to the top of the charts list.

Some of the services offered include digital marketing service, offline marketing service, business consultation services, social media management, SEO & online ads, email marketing, offline advertising, offline promotion, and direct selling. Check them out for more info on their services.

 

 2. HOOKIT COMPANY LIMITED

This is one of the fastest-growing companies, specializing in offering IT solutions, digital advertising services as well as multimedia production. Hookit is rising to the challenge of making a tangible difference in your business through the use of technology and digital platforms.

 

 

They're highly focused on good design, customized solutions, and reliable support, strong innovative team that focuses on business growth and quality customer satisfactory services have facilitated Hookit to be ranked to the top of the chart list

Services offered include software development, multimedia production, consultancy, web application, digital strategy, digital marketing. For other digital services, click the link for more details on their services.

 

3.    AJ GRAPHICS BRAND

This is one of the business agencies working under a multi-skilled team specializing in creativity, Branding, advertising campaigns, products & Graphics Creativity Solutions, with a definite vision to provide top creative, artistic designs and multimedia solutions.

 

 

Aj graphic brand is best in providing good enough visual solutions with a valuable artistic depth and affordable price that will be friendly to any kind of customer.

services offered in branding include Brand Strategy, Brand Identity, Brand Guidelines, Digital Branding, Corporate Branding, Brand Positioning, Rebranding, Social Media Branding, Branding.

 

4.    SERENGETI BYTES 

 This is a part of Serengeti Bytes Group that provides a full-service in Digital, Communications, and Public Relations, Serengeti bytes the agency is dedicated to maximizing the reach and power of earned media for your brand. 

 

 

Serengeti bytes group specifically integrated trading and services companies through the provision of authentic customer experience and client services designed to cater to the utmost technology and practices in the market.

Serengeti Bytes Offer the following services, Website Design and Maintenance, Media Relation, Public Relations, Viral Content, Videography and Photography, Influencers Program Management, Translation Services, and Audience Growth.

 

 

5.    WATABE DIGITAL

This Is one of the best companies that decided to use the Swahili word of Watabe with the meaning of people with extraordinary skills, abilities, commitment, creativity, experience, and seriousness in their work.

 


Watabe Digital sets itself to solve community challenges with creative and innovative solutions. As they intend to ease the provision of social services with various products focused on education, healthcare, agriculture, advertising, tourism and hospitality, and common transactions.

There are dedicated to providing cost-effective Branding & Re-branding, Web Design, Web Applications, Mobile and Desktop Applications, Photography & video production, Online Marketing, Graphics Design, and IT services.

 

 

 

Published in Business