Digital marketing involves the use of the internet to reach consumers. As a result of globalization, the use of digital marketing is very popular worldwide, there are seen efforts to reach new regions and audiences worldwide with content and messaging that’s translated into native languages.

 

There are various digital marketing techniques\channels that are used to reach and influence customers. Among the channels for digital marketing are such as email marketing, SMS marketing, content marketing, website marketing, affiliate marketing, social media marketing, and video marketing.

 

 

This article aims to explain the digital marketing channels in relation to how they influence sales of a particular product.

Based on the above channels outlined, each technique has a unique way on how it can be used to influence the level of sales of a particular product or service;

EMAIL MARKETING.

Email marketing is among the potential channels for digital marketing. Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketers highly suggest Tuesday, Wednesday, and Thursday as traditionally favorite days to send email campaigns, as email marketers avoid the Monday angst and Friday’s itchy feet. Email marketing can increase one’s revenue. About 59% of B2B marketers testify that emails are their top revenue-generating marketing channel.

 

 

CONTENT MARKETING.

Content marketing is the other channel that’s used to boost the sales of any business. Content marketing is a strategic marketing approach that is focused upon the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to provide profitable customer action. This channel involves educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide specific unique information that is termed as exclusive. Content creates value for buyers before they make a purchase.

 

 

SOCIAL MEDIA MARKETING.

Social media marketing is another very prominent and potential channel for digital marketing under social media marketing there is the use of social networks to market a company’s product and services. This channel provides companies with a way to engage with existing customers to reach new ones, aims at establishing a social overall trust.

 

 

It is observed that on average, companies that effectively use social media advertising to generate brand awareness will increase their sales by 23%. Social media marketing is different from social media management, social media management involves social content creation, captioning, and posting, social media marketing goes beyond posting, as it involves money investment on social promotions such as paying for ADs, social influencer, social media placements which will guarantee your business/brand more visibility hence more sales.

AFFILIATE MARKETING.

This is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third party are affiliates and the commission fee incentives them to find ways to promote the company. The influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

 

Affiliate marketing is a powerful sales channel that when implemented correctly, can drastically boost sales for your eCommerce business. The success of your business isn’t dependent on just the products you sell, but the measures you take to spread the word about your store and generate traffic.

 WEBSITE MARKETING.

This is a channel for digital marketing that involves the strategic promotion of a website to drive relevant traffic to the site. A great website can increase the revenues of a business and bottom line. Building a website with a clear goal and strategy will help you increase leads and sales and ultimately helping one grow his business. One other great thing about a website is that it’s a visible platform 24/7, making it a valuable marketing asset.

 

 

As, the article aimed at making one realize the importance of using such digital channels in order to stimulate sales. It's my sincere hope that the article gives a clear insight on the subject. Everyone with knowledge about such channels can practice them.

But not to perfection, it needs people with knowledge and experience and love what they do. With such on note comes into play great agencies such as WeGrow Agency Limited and Hookit Company Limited.

 

 

 

 

 

 

 

Published in Business
Thursday, 08 April 2021 08:56

DIGITAL MARKETING IS MORE THAN SOCIAL MEDIA

 

Digital marketing is a simple word with a very broad meaning than the one anticipated. What is digital marketing in the minds of many? The mass tends to associate the term digital marketing with social media. Out of 20 people, 17 simply define digital marketing as a social media-centered activity, this concept is true but not fully viable.

 

 What is Digital Marketing?

Digital marketing calls attention to the use of the internet to reach consumers. The use of the internet implies more than connecting the concept of digital marketing to social media. Digital marketing is a broad field including attracting customers via various means.  

On a note, some marketing experts are seen to consider digital marketing entirely as a new endeavor that requires a new way of approaching customers and a new way of understanding how customers behave compared to traditional marketing. 

 

 

 

Digital marketing is associated with the use of the internet to reach its customers should not be defined as internet marketing. One should fully understand the concept of digital marketing and that even though it uses the internet should not be termed as internet marketing.

Why so?

Internet marketing differs from digital marketing as internet marketing is advertising that is solely on the internet, whereas digital marketing can take place through a computer, mobile devices, in a video game, or via a smartphone app and web apps.

 

In the parlance of digital marketing, advertisers are commonly termed as the sources, while members of those targeted ads are commonly called receivers. Sources at most tend to target highly specific and well-defined receivers. 

 

 

Digital marketing has various channels that are used below are a few that common namely;

 Ø  email marketing/ email ads. 

Ø  SMS messaging /marketing.

Ø  - content marketing.

Ø  website marketing. 

Ø  affiliate marketing.

Ø  social media marketing

Ø  video marketing.

 

 

  1. EMAIL ADS/ EMAIL MARKETING. 

Email marketing is among the potential channels of digital marketing. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers. 

 

   2. SMS MESSAGING/ MARKETING

 

Companies and non-profit making organizations also use SMA or text messages to send information about their activities such as their latest promotions or opportunity to give to willing customers. Politicians running for office may also use SMS message campaigns to spread positive information about their candidacy to acquire followers. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

 

 

  3. CONTENT MARKETING 

 

This is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to provide profitable customer action. Content marketing involves things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s. 

The ultimate goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website then promoted through social media, email marketing, or even campaigns. 

 

 

  4. WEBSITE MARKETING

 This is the strategic promotion of a website to drive relevant traffic to the site. The ultimate goal is to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers. A website should represent a brand, product, and services clearly and memorably. It should be fast, mobile-friendly, and easy to use.

 

 

 

  5. AFFILIATE MARKETING

 This is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third party are affiliates and the commission fee incentives them to find ways to promote the company. The influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

 

  6. SOCIAL MEDIA MARKETING

 

This is the use of social media and social networks to market a company’s products and services. This channel provides companies with a way to engage with existing customers to reach new ones while allowing them to promote their desired culture, mission, or tone. The primary goal is to bring about brand awareness and establish social trust. 

 

 

 

  7. VIDEO MARKETING 

 

 YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms including Facebook Videos, Instagram, or even Tik-Tok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

 

Hopefully you now most definitely have a clear understanding that social media is a smaller part of the wider digital marketing ecosystem. 

 

 

 

 

In Tanzania, various marketing agencies and digital transformation companies offer digital marketing services and a few of the most prominent agencies are WeGrow Agency Limited and Hookit Company Limited.

 

WeGrow is a fully-fledged 360 degrees business agency that helps businesses grow market shares. Hookit is a digital transformation agency that helps businesses integrate digital technology into their operations. Relaxing and letting them do the work for you could be one of the best decisions you've ever made for your business this year.

Published in Business