Every employee needs a basic level of customer service training, irrespective of their working space and expertise. The depth of knowledge and training that has to be given varies depending on each employee's role. Based on the labor foundation statistics 73% of customers fall in love with a brand and remain loyal because of the friendly customer service representative

According to a variety of studies, many companies lose more than $62 billion annually due to poor customer service, and seven out of 10 consumers say they’ve spent more money to do business with a company that delivers a great service. Understanding that customer service is the cornerstone of your customer experience helps you leverage it as an opportunity to delight customers and engage them in new, exciting ways

 

 

Rise in profit

What quality customer service training allows the company to achieve is higher customer retention, the acquisition of new customers, reduced employee turnover, and increased sales. The training has a greater impact on employees come together to achieve a common goal, which is to satisfy the customer  plus increased customer loyalty to an organization, thus increase in sales as customers are loyal to a business which in turn raise the profit in a company

 

 

Increased customer satisfaction

Improving the quality of your customer service through training leads to an increase in customer satisfaction, retention, and loyalty. Through effective training, customer service representative increased their ability to resolve issues and decrease the number of return calls, often, trained employees can address the concern at the first point of contact, which greatly increases customer satisfaction. The improved manner that employees interact with customers leads to the customer feel appreciated and respected. This appreciation is critical to the company’s success as it is the basis for repeated patronage and customer loyalty

 

 

Improved customer service skills

Through customer service training, employees improve their skills and develop new ones. Specific customer service training programs focus on improving communication, listening, problem-solving and organizational skills, training employees on the same set of competencies gives them a standard process to deal with customer and creates a sense of team spirit, the increased motivation and engagement coupled with the new skills create improved customer service in the company.

 

 

Higher employee motivation and engagement

Providing training on customer service allows employees to better understand the impact their role has on the organization. A company that invests in the training shows their employees that they care about continual development and progress. In turn, this makes employees more engaged in the company and therefore more motivated. Employees then become more efficient and better equipped to deal effectively with customers, you can increase engagement a step further by having employees involved in the development of the training program by asking for their feedback.

 

Customer service could make or break your business

For many customers, this is one of the most important aspects of whether they will continue purchasing products or services from a brand 90% of Americans use customers serve as a factor in making that decision, in other words, poor customer service could lose customers, Where bad service can slow down your growth, excellent service can positively make all the difference.

 

 

Boost confidence and morale

Confidence is an incredibly important trait when trying to make a sale, but it can be even more consequential for customer service, if an employee doesn’t have faith in their ability to handle a complaint when conveying the benefits of a product, customers won’t think highly of the brand, thus training can boost morale for employees who will then be more eager to serve the customer and improve their shopping experience, this can also transform the whole workplace environment and generate good vibes

 

 

Boost uniqueness and individuality

If your business can’t compete with low prices being offered elsewhere, you will need to develop a unique selling point. But it is possible to offset the effect of your more expensive products with a better customer experience

On top of that, providing the best customer service around can differentiate your business from industry rivals, some sort of niche can be invaluable during tough economic times or in a competitive market

 

 

Improve productivity

Several studies have shown a clear link between training and increased productivity, a study conducted by the National center on the education quality of the workforce concluded that an average of 10% increase in workforce education level led to an 8.6% gain in total productivity. Education and training inevitably equips employees tp perform their tasks more effectively, which eventually leads to happier customer and more sales for the company 

In case your searching for the best training coach for your business or organization that can assist you with the best training tactics at an affordable price thus we grow business agency is the right choice for you.

 

 

Published in Business

 Most people today engage in business operations due to having the next step in their career as of others it is a thought that always runs in mind. But having a business idea is not enough, conducting market research before starting up a business and creating value for the product.

A big number of business owners fail to obtain most certain statistics on market share, number of competitors in the industry, number of their customers, product research and demand needed in the market, and supply they can offer to the market.

Today I will give you tips on how you can conduct marketing research for your new business without using a lot of time and resources. 

 

Identify your goals and objective

 

 

Know what you are looking for in your research, your aim should be specified in such a way that it is possible to measure when it has been achieved. The main objective of the research is to explore the unknown and unlock new possibilities. 

 

Participants identification 

This part is when a business owner pinpoints potential customers, specific competitors locally and nationally, know what they do and how they do it. Participants could be government, middlemen, rental agencies, tenants, insurance, the national building acts, national land Act.

 

SWOT Analysis 

 

 

Is defined as an acronym for Strength, Weakness, Opportunity, and Threat. It is one of the effective market research analysis techniques, that helps in the evaluation of organization performance in the market.

  • Strength. Ask yourself these questions, what do you do well? What are your strongest assets? How are your products or services better than competitors? What is your unique selling point? How efficient is your workforce?  
  • Weakness. For the new business, it is likely to face the problem of entrance in the market, however, you should survive. Know what you should avoid, improve, and what you do badly. After knowing your weaknesses, you can watch, listen and learn from others.

 

 

 

  • Opportunity. It is the problem that gives opportunity! Seeing problems in the external environment and then brainstorm how you can bring a solution to that problem. Are your competitors not successful in meeting customers` demands? if yes can you target those customers?
  • Threats. Look at your competitors, what are they doing? What are their means of storage, product quality, and suppliers? How do they reach their customers? Are there any changes to your product or service? Are changes in technology going to affect your business?

 

Market Size 

A new entrant will have to measure the likelihood of products or services within a given market. Calculating market size, you need to understand your targeted customers, assessing competitors’ sales and market share through individual interviews, focus groups, or surveys. 

 

Economic and demographic data

Demographic data refers to socioeconomic information expressed statistically about characteristics of the population and customers you will serve. Studying the demographic of your area will assist a new business to understand the purchasing power, age, gender, income level, employment, education level and all this helps in knowing who likes your product, how well it is selling, and what areas are most popular for your product.

 

 

Decide, Monitor and Extract

After collection of all the above data, decisions will be made on where to locate your entity, what suppliers to buy from, what pricing strategy to use if it is cost-plus, price penetration, price skimming, or competition-based pricing. What marketing strategy to use, if it is online or offline. 

Market research tells you if something you didn`t know before, were right or wrong, market research can tell you about something that wasn’t on your radar, it is an investment, not a cost, it helps you plan for profitable growth.

You should know that money can’t buy everything, but it can buy research. Subscription exists for the ones that want to buy relevant industry and research information, visiting We grow can massively save time and give you an opportunity for better ideas. Also, get an opportunity to obtain data in a form that makes sense.

 

 

 

Published in Business
Friday, 30 April 2021 13:09

FIVE SECRETS BEHIND TRUST IN A BUSINESS

When establishing a business or a company, most of the founders first think about their product and making money. But your product isn’t the only thing that’s important when establishing your company. What about your brand? How do your customers think about your brand and company? Your customer’s perception is an incredibly important part of the equation for creating a successful company.

Thus, your brand has to be associated with positive qualities and traits. Let’s look at some of the tactics used by the most successful and trusted companies in the world companies and how you can put them to use

 

 

Be accessible

Be available to your customers and allow them to interact with you. Customers often have questions, and if there’s nowhere for them to go to get their queries answered, or you don’t respond promptly, you could begin to lose credibility.

Also consider setting up a proper customer-support infrastructure, using help-desk software like Desk.com, and attending conferences and events. In these ways, you can answer questions in person, which is a great way to increase your likability and accessibility and provide support to your customers.

 

 

Have a reliable product

People tend to buy on emotion, not logic. The challenge your business faces is that when its product arrives on the customer’s doorstep, those customers be impressed with the quality of the product to justify their purchase. Talking a good game and turning around and selling a low-quality product is sure to draw negative reviews, leading to mistrust and decreased credibility in the market.

One simple way to ensure your product's quality is to put it through the attentive testing process. You can also put together focus groups and ask your target audience what their needs are and what kind of product would solve their challenges.

 

 

Be honest

Being transparent means recognizing and being open about both your strengths and weaknesses. If your product isn’t right for one of your leads, you should be secure enough to guide that lead in the right direction, even if that act means boosting your competitor’s bottom line. Honesty shows you care about your customers and their needs, and your willingness to help them gets them the results they’re looking to achieve.

 

Bring value to your client

Do you put your customers first, or do you put revenue first? People know when they’re just a dollar sign to you, and while they may still buy from you if they believe your product solves their challenge, this does not build long-term trust or encourage repeat sales.

 

 

Maintain consistency

Maintaining consistency ensures that your prospects and customers know what to expect. You can set both internal and external goals to maintain the quality of service. They go on to explain how consistency can help your employees understand what their role is within your organization. The building blocks of a consistent brand include:

  • Your message. Your brand message should be an extension of your actions and behavior. If it isn’t true to who you are or can’t deliver on it, you are being inconsistent. Your brand’s overall tone also factors into your message -- in other words, how you position yourself in the market. Do you want to be perceived as dependable, aggressive, helpful, or some other characteristic? Stay focused on the image you’re developing.

  • Your design. Creating consistent imagery across your logo, website, social networks and print materials is an easy win that can help you build trust with customers.
  • Your delivery. How will you communicate with your target audience, through what channels, and how often? Knowing your prospects makes it easy to answer these questions and deliver the expected brand experience.

Trust is a byproduct of a commitment to quality and excellence. If you can deliver the right results to the right people over the long haul, they will come to believe and trust in your product and service offerings.

 

Published in Business

 

Marketing agencies are also known as marketing firms or marketing companies that ideate, plan, execute and monitor marketing performance and use data to improve campaign results on behalf of businesses so as to allow the business to focus on its key activities

Most business owners decide to take matters into their own hands by hiring an internal marketing department to handle the marketing activities which is a traditional approach and it works like magic if the business dwells in a creative industry such as I.T. or Media or has more than regular needs that call for constant marketing.

 

 

 

So, today we have an alternative approach towards marketing, the approach is called 'Hire a Marketing Agency' and we have reasons as to why this approach is the best way to go, at least for businesses in the less creative industries. So, let's see why you should hire a marketing agency.

 

Marketing agencies are cost-effective

Truth be told, hiring a marketing agency is very cost-effective since you will only incur the cost of inbound marketing in which the agency will present the budget to you without any unforeseen costs piling up on your bill.

 

 

 

With a marketing agency, you are assured that there are no recruitment costs, no training costs, no payroll taxes, no insurance contributions, no sick days, no vacations, no retirement and so many other NOs enough to forfeit employing a marketing department.

 

 The business minds its core business

The company should not carry the burden of running all the business operations on its shoulders, it is okay to outsource some expertise and resources for better business performance.

 

  

 

Hiring a marketing agency will free up more time to run the business. Research says that 40% of people working excessively long hours are more likely to suffer from coronary heart disease.

 

The business stays trendy

The business will be up to date with marketing trends. It is part of the essential functions of a marketing agency to keep a close look at any marketing changes, through reading magazines, attending conferences, studying the market to know these trends.

The in-house marketers may not be able to up-to-date with all the latest changes in search engine optimization (SEO), social media marketing, technology, and branding unless you are paying for their training and career development fees.

 

 Increased productivity for your business

Some business owners decide to use existing staff to do marketing tasks in an attempt to reduce recruitment costs without considering skills, experience, and expertise.

Content development, website development, social media marketing, search engine optimized writing are tasks that some businesses handle to their existing staff along with their qualified regular tasks. As a result, this will reduce productivity because chances are they are going to stumble throughout their way.

Outsource those marketing activities and your staff can concentrate on their areas of strength.

 

 Some marketing agencies are specialized in an industry

Consider yourself lucky if you find a marketing agency that specializes in your industry in the African business scene and if you have done your due diligence hire them fast because they know the industry inside out and probably have more information about your products and services than some of your employees. For example, Hookit specializes in tech products and AMDT specializes in Agricultural products.

 

 

 

You can pay as per results.

An agency gives you the option to negotiate terms upon meeting set targets, unlike hiring a permanent sales and marketing staff where you are entitled to pay the salary as per the contract with or without delivering and meeting targets.

Hopefully, we have given you enough reasons why you should hire a marketing agency when you can. Need more reasons? You should get in touch. At WeGrow, they help businesses grow their market shares by handling the marketing activities for them with high integrity among many other things.

 

Published in Business