Thursday, 08 April 2021 08:56

DIGITAL MARKETING IS MORE THAN SOCIAL MEDIA

 

Digital marketing is a simple word with a very broad meaning than the one anticipated. What is digital marketing in the minds of many? The mass tends to associate the term digital marketing with social media. Out of 20 people, 17 simply define digital marketing as a social media-centered activity, this concept is true but not fully viable.

 

 What is Digital Marketing?

Digital marketing calls attention to the use of the internet to reach consumers. The use of the internet implies more than connecting the concept of digital marketing to social media. Digital marketing is a broad field including attracting customers via various means.  

On a note, some marketing experts are seen to consider digital marketing entirely as a new endeavor that requires a new way of approaching customers and a new way of understanding how customers behave compared to traditional marketing. 

 

 

 

Digital marketing is associated with the use of the internet to reach its customers should not be defined as internet marketing. One should fully understand the concept of digital marketing and that even though it uses the internet should not be termed as internet marketing.

Why so?

Internet marketing differs from digital marketing as internet marketing is advertising that is solely on the internet, whereas digital marketing can take place through a computer, mobile devices, in a video game, or via a smartphone app and web apps.

 

In the parlance of digital marketing, advertisers are commonly termed as the sources, while members of those targeted ads are commonly called receivers. Sources at most tend to target highly specific and well-defined receivers. 

 

 

Digital marketing has various channels that are used below are a few that common namely;

 Ø  email marketing/ email ads. 

Ø  SMS messaging /marketing.

Ø  - content marketing.

Ø  website marketing. 

Ø  affiliate marketing.

Ø  social media marketing

Ø  video marketing.

 

 

  1. EMAIL ADS/ EMAIL MARKETING. 

Email marketing is among the potential channels of digital marketing. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers. 

 

   2. SMS MESSAGING/ MARKETING

 

Companies and non-profit making organizations also use SMA or text messages to send information about their activities such as their latest promotions or opportunity to give to willing customers. Politicians running for office may also use SMS message campaigns to spread positive information about their candidacy to acquire followers. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

 

 

  3. CONTENT MARKETING 

 

This is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to provide profitable customer action. Content marketing involves things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s. 

The ultimate goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website then promoted through social media, email marketing, or even campaigns. 

 

 

  4. WEBSITE MARKETING

 This is the strategic promotion of a website to drive relevant traffic to the site. The ultimate goal is to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers. A website should represent a brand, product, and services clearly and memorably. It should be fast, mobile-friendly, and easy to use.

 

 

 

  5. AFFILIATE MARKETING

 This is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third party are affiliates and the commission fee incentives them to find ways to promote the company. The influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

 

  6. SOCIAL MEDIA MARKETING

 

This is the use of social media and social networks to market a company’s products and services. This channel provides companies with a way to engage with existing customers to reach new ones while allowing them to promote their desired culture, mission, or tone. The primary goal is to bring about brand awareness and establish social trust. 

 

 

 

  7. VIDEO MARKETING 

 

 YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms including Facebook Videos, Instagram, or even Tik-Tok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

 

Hopefully you now most definitely have a clear understanding that social media is a smaller part of the wider digital marketing ecosystem. 

 

 

 

 

In Tanzania, various marketing agencies and digital transformation companies offer digital marketing services and a few of the most prominent agencies are WeGrow Agency Limited and Hookit Company Limited.

 

WeGrow is a fully-fledged 360 degrees business agency that helps businesses grow market shares. Hookit is a digital transformation agency that helps businesses integrate digital technology into their operations. Relaxing and letting them do the work for you could be one of the best decisions you've ever made for your business this year.

Published in Business

 

I know it has been a fancy of different social media users specifically business entities to have the most engaged social media accounts, in terms of acquiring more likes, comments, followers, favorites, and shares on their social media posts. Nowadays, the world has saped into a more civilized way, where you don't have to pass in streets with advertising vehicles to advertise for an offer or new business established all can be done through social media.

 

 

 

Promoting your brand through social media is therefore vital to businesses but getting your content on these channels isn't what gets you the sales. The key to becoming a triumphant social media user is engagement. Follow these top tips for increasing social media engagement to achieve business growth.

 

connect with the current event 

Whenever you're trying to create content for the day, remember to connect the content with current events as your followers are real people like you, thus they watch the news. they are aware of what's happening in the world right now. Well, I'm not saying you share content about these holidays or events, At least, try to connect these events with the content you share, what happens these days are on social media users' minds and you must recognize and leverage that to earn more of their trust.

 

 

Be active on social media

Being active on social media profiles can help build your brand. Every industry is competitive online today. As to win this buttle one has to make sure that the account Is extremely active, Post content regularly, follow active social media users, Retweet and re-share other people's content join trending conversations, and help a lot of people on social media.

 

Use hashtags that relate to your business

The hashtag makes your social media post more discoverable across the social media channels, thus Integrating trending and relevant hashtags in your social media posts helps you to expand your reach, increase your post engagement, and enhance your brand image. However, it's essential to use brand-relevant hashtags to reap great results

 

 

Respond to mentions

As you share your posts on social media, some will prefer to mention you whether through using your products or anything of relevance, responding to such mentions keep close to your followers who may, in turn, became a customer.

 

Organize  giveaways                  

This can be done by scheduling a special day where you will be providing different giveaways to your followers, for instance, it can be on every Friday, where you will be providing free vouchers to customers by encouraging them to put their notifications on, this will help to boost your engagement rate at most.

 

 

Regularly follow relevant and active people in your industry

For instance, you're a business consultancy agency, following relevant people includes following other business consultancy accounts, sales specialists, digital marketers, marketing researchers, different business organizations, etc. As first to facilitate traffic that relates to your business or directly relate to your business, but also being updated on issues relating to the business industry.

 

Partner with Social Media Influencer

Gaining a significant following on social media as a small business or as a new user is not easy at all, thus to facilitate this is through partnering with social media influencers. Social media influencers are social media users that have gained popularity on a social media platform. They can have thousands, or even millions, of followers and are considered a reliable source.

 

 

CONCLUSION

Eruption of Corona Virus has influenced business owners to invest more on social media as their only hope remained to ensure their survival,  Social media can be utilized for shopping, live chats and forming relationship with your audience, its one of the best ways to engage with your target audience

As to add up there are numerous trends that would be useful to establish your brands presence but also increasing your engagement on social media, knowing what to prioritize from these 7 tricks and tips, and don’t hesitate to consult us contact for any query

 

Published in Business