Marketing agencies are also known as marketing firms or marketing companies that ideate, plan, execute and monitor marketing performance and use data to improve campaign results on behalf of businesses so as to allow the business to focus on its key activities

Most business owners decide to take matters into their own hands by hiring an internal marketing department to handle the marketing activities which is a traditional approach and it works like magic if the business dwells in a creative industry such as I.T. or Media or has more than regular needs that call for constant marketing.

 

 

 

So, today we have an alternative approach towards marketing, the approach is called 'Hire a Marketing Agency' and we have reasons as to why this approach is the best way to go, at least for businesses in the less creative industries. So, let's see why you should hire a marketing agency.

 

Marketing agencies are cost-effective

Truth be told, hiring a marketing agency is very cost-effective since you will only incur the cost of inbound marketing in which the agency will present the budget to you without any unforeseen costs piling up on your bill.

 

 

 

With a marketing agency, you are assured that there are no recruitment costs, no training costs, no payroll taxes, no insurance contributions, no sick days, no vacations, no retirement and so many other NOs enough to forfeit employing a marketing department.

 

 The business minds its core business

The company should not carry the burden of running all the business operations on its shoulders, it is okay to outsource some expertise and resources for better business performance.

 

  

 

Hiring a marketing agency will free up more time to run the business. Research says that 40% of people working excessively long hours are more likely to suffer from coronary heart disease.

 

The business stays trendy

The business will be up to date with marketing trends. It is part of the essential functions of a marketing agency to keep a close look at any marketing changes, through reading magazines, attending conferences, studying the market to know these trends.

The in-house marketers may not be able to up-to-date with all the latest changes in search engine optimization (SEO), social media marketing, technology, and branding unless you are paying for their training and career development fees.

 

 Increased productivity for your business

Some business owners decide to use existing staff to do marketing tasks in an attempt to reduce recruitment costs without considering skills, experience, and expertise.

Content development, website development, social media marketing, search engine optimized writing are tasks that some businesses handle to their existing staff along with their qualified regular tasks. As a result, this will reduce productivity because chances are they are going to stumble throughout their way.

Outsource those marketing activities and your staff can concentrate on their areas of strength.

 

 Some marketing agencies are specialized in an industry

Consider yourself lucky if you find a marketing agency that specializes in your industry in the African business scene and if you have done your due diligence hire them fast because they know the industry inside out and probably have more information about your products and services than some of your employees. For example, Hookit specializes in tech products and AMDT specializes in Agricultural products.

 

 

 

You can pay as per results.

An agency gives you the option to negotiate terms upon meeting set targets, unlike hiring a permanent sales and marketing staff where you are entitled to pay the salary as per the contract with or without delivering and meeting targets.

Hopefully, we have given you enough reasons why you should hire a marketing agency when you can. Need more reasons? You should get in touch. At WeGrow, they help businesses grow their market shares by handling the marketing activities for them with high integrity among many other things.

 

Published in Business