Digital marketing involves the use of the internet to reach consumers. As a result of globalization, the use of digital marketing is very popular worldwide, there are seen efforts to reach new regions and audiences worldwide with content and messaging that’s translated into native languages.

 

There are various digital marketing techniques\channels that are used to reach and influence customers. Among the channels for digital marketing are such as email marketing, SMS marketing, content marketing, website marketing, affiliate marketing, social media marketing, and video marketing.

 

 

This article aims to explain the digital marketing channels in relation to how they influence sales of a particular product.

Based on the above channels outlined, each technique has a unique way on how it can be used to influence the level of sales of a particular product or service;

EMAIL MARKETING.

Email marketing is among the potential channels for digital marketing. Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketers highly suggest Tuesday, Wednesday, and Thursday as traditionally favorite days to send email campaigns, as email marketers avoid the Monday angst and Friday’s itchy feet. Email marketing can increase one’s revenue. About 59% of B2B marketers testify that emails are their top revenue-generating marketing channel.

 

 

CONTENT MARKETING.

Content marketing is the other channel that’s used to boost the sales of any business. Content marketing is a strategic marketing approach that is focused upon the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to provide profitable customer action. This channel involves educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide specific unique information that is termed as exclusive. Content creates value for buyers before they make a purchase.

 

 

SOCIAL MEDIA MARKETING.

Social media marketing is another very prominent and potential channel for digital marketing under social media marketing there is the use of social networks to market a company’s product and services. This channel provides companies with a way to engage with existing customers to reach new ones, aims at establishing a social overall trust.

 

 

It is observed that on average, companies that effectively use social media advertising to generate brand awareness will increase their sales by 23%. Social media marketing is different from social media management, social media management involves social content creation, captioning, and posting, social media marketing goes beyond posting, as it involves money investment on social promotions such as paying for ADs, social influencer, social media placements which will guarantee your business/brand more visibility hence more sales.

AFFILIATE MARKETING.

This is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third party are affiliates and the commission fee incentives them to find ways to promote the company. The influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

 

Affiliate marketing is a powerful sales channel that when implemented correctly, can drastically boost sales for your eCommerce business. The success of your business isn’t dependent on just the products you sell, but the measures you take to spread the word about your store and generate traffic.

 WEBSITE MARKETING.

This is a channel for digital marketing that involves the strategic promotion of a website to drive relevant traffic to the site. A great website can increase the revenues of a business and bottom line. Building a website with a clear goal and strategy will help you increase leads and sales and ultimately helping one grow his business. One other great thing about a website is that it’s a visible platform 24/7, making it a valuable marketing asset.

 

 

As, the article aimed at making one realize the importance of using such digital channels in order to stimulate sales. It's my sincere hope that the article gives a clear insight on the subject. Everyone with knowledge about such channels can practice them.

But not to perfection, it needs people with knowledge and experience and love what they do. With such on note comes into play great agencies such as WeGrow Agency Limited and Hookit Company Limited.

 

 

 

 

 

 

 

Published in Business
Friday, 30 April 2021 13:09

FIVE SECRETS BEHIND TRUST IN A BUSINESS

When establishing a business or a company, most of the founders first think about their product and making money. But your product isn’t the only thing that’s important when establishing your company. What about your brand? How do your customers think about your brand and company? Your customer’s perception is an incredibly important part of the equation for creating a successful company.

Thus, your brand has to be associated with positive qualities and traits. Let’s look at some of the tactics used by the most successful and trusted companies in the world companies and how you can put them to use

 

 

Be accessible

Be available to your customers and allow them to interact with you. Customers often have questions, and if there’s nowhere for them to go to get their queries answered, or you don’t respond promptly, you could begin to lose credibility.

Also consider setting up a proper customer-support infrastructure, using help-desk software like Desk.com, and attending conferences and events. In these ways, you can answer questions in person, which is a great way to increase your likability and accessibility and provide support to your customers.

 

 

Have a reliable product

People tend to buy on emotion, not logic. The challenge your business faces is that when its product arrives on the customer’s doorstep, those customers be impressed with the quality of the product to justify their purchase. Talking a good game and turning around and selling a low-quality product is sure to draw negative reviews, leading to mistrust and decreased credibility in the market.

One simple way to ensure your product's quality is to put it through the attentive testing process. You can also put together focus groups and ask your target audience what their needs are and what kind of product would solve their challenges.

 

 

Be honest

Being transparent means recognizing and being open about both your strengths and weaknesses. If your product isn’t right for one of your leads, you should be secure enough to guide that lead in the right direction, even if that act means boosting your competitor’s bottom line. Honesty shows you care about your customers and their needs, and your willingness to help them gets them the results they’re looking to achieve.

 

Bring value to your client

Do you put your customers first, or do you put revenue first? People know when they’re just a dollar sign to you, and while they may still buy from you if they believe your product solves their challenge, this does not build long-term trust or encourage repeat sales.

 

 

Maintain consistency

Maintaining consistency ensures that your prospects and customers know what to expect. You can set both internal and external goals to maintain the quality of service. They go on to explain how consistency can help your employees understand what their role is within your organization. The building blocks of a consistent brand include:

  • Your message. Your brand message should be an extension of your actions and behavior. If it isn’t true to who you are or can’t deliver on it, you are being inconsistent. Your brand’s overall tone also factors into your message -- in other words, how you position yourself in the market. Do you want to be perceived as dependable, aggressive, helpful, or some other characteristic? Stay focused on the image you’re developing.

  • Your design. Creating consistent imagery across your logo, website, social networks and print materials is an easy win that can help you build trust with customers.
  • Your delivery. How will you communicate with your target audience, through what channels, and how often? Knowing your prospects makes it easy to answer these questions and deliver the expected brand experience.

Trust is a byproduct of a commitment to quality and excellence. If you can deliver the right results to the right people over the long haul, they will come to believe and trust in your product and service offerings.

 

Published in Business