Every employee needs a basic level of customer service training, irrespective of their working space and expertise. The depth of knowledge and training that has to be given varies depending on each employee's role. Based on the labor foundation statistics 73% of customers fall in love with a brand and remain loyal because of the friendly customer service representative

According to a variety of studies, many companies lose more than $62 billion annually due to poor customer service, and seven out of 10 consumers say they’ve spent more money to do business with a company that delivers a great service. Understanding that customer service is the cornerstone of your customer experience helps you leverage it as an opportunity to delight customers and engage them in new, exciting ways

 

 

Rise in profit

What quality customer service training allows the company to achieve is higher customer retention, the acquisition of new customers, reduced employee turnover, and increased sales. The training has a greater impact on employees come together to achieve a common goal, which is to satisfy the customer  plus increased customer loyalty to an organization, thus increase in sales as customers are loyal to a business which in turn raise the profit in a company

 

 

Increased customer satisfaction

Improving the quality of your customer service through training leads to an increase in customer satisfaction, retention, and loyalty. Through effective training, customer service representative increased their ability to resolve issues and decrease the number of return calls, often, trained employees can address the concern at the first point of contact, which greatly increases customer satisfaction. The improved manner that employees interact with customers leads to the customer feel appreciated and respected. This appreciation is critical to the company’s success as it is the basis for repeated patronage and customer loyalty

 

 

Improved customer service skills

Through customer service training, employees improve their skills and develop new ones. Specific customer service training programs focus on improving communication, listening, problem-solving and organizational skills, training employees on the same set of competencies gives them a standard process to deal with customer and creates a sense of team spirit, the increased motivation and engagement coupled with the new skills create improved customer service in the company.

 

 

Higher employee motivation and engagement

Providing training on customer service allows employees to better understand the impact their role has on the organization. A company that invests in the training shows their employees that they care about continual development and progress. In turn, this makes employees more engaged in the company and therefore more motivated. Employees then become more efficient and better equipped to deal effectively with customers, you can increase engagement a step further by having employees involved in the development of the training program by asking for their feedback.

 

Customer service could make or break your business

For many customers, this is one of the most important aspects of whether they will continue purchasing products or services from a brand 90% of Americans use customers serve as a factor in making that decision, in other words, poor customer service could lose customers, Where bad service can slow down your growth, excellent service can positively make all the difference.

 

 

Boost confidence and morale

Confidence is an incredibly important trait when trying to make a sale, but it can be even more consequential for customer service, if an employee doesn’t have faith in their ability to handle a complaint when conveying the benefits of a product, customers won’t think highly of the brand, thus training can boost morale for employees who will then be more eager to serve the customer and improve their shopping experience, this can also transform the whole workplace environment and generate good vibes

 

 

Boost uniqueness and individuality

If your business can’t compete with low prices being offered elsewhere, you will need to develop a unique selling point. But it is possible to offset the effect of your more expensive products with a better customer experience

On top of that, providing the best customer service around can differentiate your business from industry rivals, some sort of niche can be invaluable during tough economic times or in a competitive market

 

 

Improve productivity

Several studies have shown a clear link between training and increased productivity, a study conducted by the National center on the education quality of the workforce concluded that an average of 10% increase in workforce education level led to an 8.6% gain in total productivity. Education and training inevitably equips employees tp perform their tasks more effectively, which eventually leads to happier customer and more sales for the company 

In case your searching for the best training coach for your business or organization that can assist you with the best training tactics at an affordable price thus we grow business agency is the right choice for you.

 

 

Published in Business

 

Digital marketing involves the use of the internet to reach consumers. As a result of globalization, the use of digital marketing is very popular worldwide, there are seen efforts to reach new regions and audiences worldwide with content and messaging that’s translated into native languages.

 

There are various digital marketing techniques\channels that are used to reach and influence customers. Among the channels for digital marketing are such as email marketing, SMS marketing, content marketing, website marketing, affiliate marketing, social media marketing, and video marketing.

 

 

This article aims to explain the digital marketing channels in relation to how they influence sales of a particular product.

Based on the above channels outlined, each technique has a unique way on how it can be used to influence the level of sales of a particular product or service;

EMAIL MARKETING.

Email marketing is among the potential channels for digital marketing. Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketers highly suggest Tuesday, Wednesday, and Thursday as traditionally favorite days to send email campaigns, as email marketers avoid the Monday angst and Friday’s itchy feet. Email marketing can increase one’s revenue. About 59% of B2B marketers testify that emails are their top revenue-generating marketing channel.

 

 

CONTENT MARKETING.

Content marketing is the other channel that’s used to boost the sales of any business. Content marketing is a strategic marketing approach that is focused upon the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to provide profitable customer action. This channel involves educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide specific unique information that is termed as exclusive. Content creates value for buyers before they make a purchase.

 

 

SOCIAL MEDIA MARKETING.

Social media marketing is another very prominent and potential channel for digital marketing under social media marketing there is the use of social networks to market a company’s product and services. This channel provides companies with a way to engage with existing customers to reach new ones, aims at establishing a social overall trust.

 

 

It is observed that on average, companies that effectively use social media advertising to generate brand awareness will increase their sales by 23%. Social media marketing is different from social media management, social media management involves social content creation, captioning, and posting, social media marketing goes beyond posting, as it involves money investment on social promotions such as paying for ADs, social influencer, social media placements which will guarantee your business/brand more visibility hence more sales.

AFFILIATE MARKETING.

This is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third party are affiliates and the commission fee incentives them to find ways to promote the company. The influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

 

Affiliate marketing is a powerful sales channel that when implemented correctly, can drastically boost sales for your eCommerce business. The success of your business isn’t dependent on just the products you sell, but the measures you take to spread the word about your store and generate traffic.

 WEBSITE MARKETING.

This is a channel for digital marketing that involves the strategic promotion of a website to drive relevant traffic to the site. A great website can increase the revenues of a business and bottom line. Building a website with a clear goal and strategy will help you increase leads and sales and ultimately helping one grow his business. One other great thing about a website is that it’s a visible platform 24/7, making it a valuable marketing asset.

 

 

As, the article aimed at making one realize the importance of using such digital channels in order to stimulate sales. It's my sincere hope that the article gives a clear insight on the subject. Everyone with knowledge about such channels can practice them.

But not to perfection, it needs people with knowledge and experience and love what they do. With such on note comes into play great agencies such as WeGrow Agency Limited and Hookit Company Limited.

 

 

 

 

 

 

 

Published in Business
Friday, 30 April 2021 13:09

FIVE SECRETS BEHIND TRUST IN A BUSINESS

When establishing a business or a company, most of the founders first think about their product and making money. But your product isn’t the only thing that’s important when establishing your company. What about your brand? How do your customers think about your brand and company? Your customer’s perception is an incredibly important part of the equation for creating a successful company.

Thus, your brand has to be associated with positive qualities and traits. Let’s look at some of the tactics used by the most successful and trusted companies in the world companies and how you can put them to use

 

 

Be accessible

Be available to your customers and allow them to interact with you. Customers often have questions, and if there’s nowhere for them to go to get their queries answered, or you don’t respond promptly, you could begin to lose credibility.

Also consider setting up a proper customer-support infrastructure, using help-desk software like Desk.com, and attending conferences and events. In these ways, you can answer questions in person, which is a great way to increase your likability and accessibility and provide support to your customers.

 

 

Have a reliable product

People tend to buy on emotion, not logic. The challenge your business faces is that when its product arrives on the customer’s doorstep, those customers be impressed with the quality of the product to justify their purchase. Talking a good game and turning around and selling a low-quality product is sure to draw negative reviews, leading to mistrust and decreased credibility in the market.

One simple way to ensure your product's quality is to put it through the attentive testing process. You can also put together focus groups and ask your target audience what their needs are and what kind of product would solve their challenges.

 

 

Be honest

Being transparent means recognizing and being open about both your strengths and weaknesses. If your product isn’t right for one of your leads, you should be secure enough to guide that lead in the right direction, even if that act means boosting your competitor’s bottom line. Honesty shows you care about your customers and their needs, and your willingness to help them gets them the results they’re looking to achieve.

 

Bring value to your client

Do you put your customers first, or do you put revenue first? People know when they’re just a dollar sign to you, and while they may still buy from you if they believe your product solves their challenge, this does not build long-term trust or encourage repeat sales.

 

 

Maintain consistency

Maintaining consistency ensures that your prospects and customers know what to expect. You can set both internal and external goals to maintain the quality of service. They go on to explain how consistency can help your employees understand what their role is within your organization. The building blocks of a consistent brand include:

  • Your message. Your brand message should be an extension of your actions and behavior. If it isn’t true to who you are or can’t deliver on it, you are being inconsistent. Your brand’s overall tone also factors into your message -- in other words, how you position yourself in the market. Do you want to be perceived as dependable, aggressive, helpful, or some other characteristic? Stay focused on the image you’re developing.

  • Your design. Creating consistent imagery across your logo, website, social networks and print materials is an easy win that can help you build trust with customers.
  • Your delivery. How will you communicate with your target audience, through what channels, and how often? Knowing your prospects makes it easy to answer these questions and deliver the expected brand experience.

Trust is a byproduct of a commitment to quality and excellence. If you can deliver the right results to the right people over the long haul, they will come to believe and trust in your product and service offerings.

 

Published in Business
Thursday, 08 April 2021 08:56

DIGITAL MARKETING IS MORE THAN SOCIAL MEDIA

 

Digital marketing is a simple word with a very broad meaning than the one anticipated. What is digital marketing in the minds of many? The mass tends to associate the term digital marketing with social media. Out of 20 people, 17 simply define digital marketing as a social media-centered activity, this concept is true but not fully viable.

 

 What is Digital Marketing?

Digital marketing calls attention to the use of the internet to reach consumers. The use of the internet implies more than connecting the concept of digital marketing to social media. Digital marketing is a broad field including attracting customers via various means.  

On a note, some marketing experts are seen to consider digital marketing entirely as a new endeavor that requires a new way of approaching customers and a new way of understanding how customers behave compared to traditional marketing. 

 

 

 

Digital marketing is associated with the use of the internet to reach its customers should not be defined as internet marketing. One should fully understand the concept of digital marketing and that even though it uses the internet should not be termed as internet marketing.

Why so?

Internet marketing differs from digital marketing as internet marketing is advertising that is solely on the internet, whereas digital marketing can take place through a computer, mobile devices, in a video game, or via a smartphone app and web apps.

 

In the parlance of digital marketing, advertisers are commonly termed as the sources, while members of those targeted ads are commonly called receivers. Sources at most tend to target highly specific and well-defined receivers. 

 

 

Digital marketing has various channels that are used below are a few that common namely;

 Ø  email marketing/ email ads. 

Ø  SMS messaging /marketing.

Ø  - content marketing.

Ø  website marketing. 

Ø  affiliate marketing.

Ø  social media marketing

Ø  video marketing.

 

 

  1. EMAIL ADS/ EMAIL MARKETING. 

Email marketing is among the potential channels of digital marketing. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers. 

 

   2. SMS MESSAGING/ MARKETING

 

Companies and non-profit making organizations also use SMA or text messages to send information about their activities such as their latest promotions or opportunity to give to willing customers. Politicians running for office may also use SMS message campaigns to spread positive information about their candidacy to acquire followers. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

 

 

  3. CONTENT MARKETING 

 

This is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to provide profitable customer action. Content marketing involves things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s. 

The ultimate goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website then promoted through social media, email marketing, or even campaigns. 

 

 

  4. WEBSITE MARKETING

 This is the strategic promotion of a website to drive relevant traffic to the site. The ultimate goal is to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers. A website should represent a brand, product, and services clearly and memorably. It should be fast, mobile-friendly, and easy to use.

 

 

 

  5. AFFILIATE MARKETING

 This is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third party are affiliates and the commission fee incentives them to find ways to promote the company. The influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

 

  6. SOCIAL MEDIA MARKETING

 

This is the use of social media and social networks to market a company’s products and services. This channel provides companies with a way to engage with existing customers to reach new ones while allowing them to promote their desired culture, mission, or tone. The primary goal is to bring about brand awareness and establish social trust. 

 

 

 

  7. VIDEO MARKETING 

 

 YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms including Facebook Videos, Instagram, or even Tik-Tok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

 

Hopefully you now most definitely have a clear understanding that social media is a smaller part of the wider digital marketing ecosystem. 

 

 

 

 

In Tanzania, various marketing agencies and digital transformation companies offer digital marketing services and a few of the most prominent agencies are WeGrow Agency Limited and Hookit Company Limited.

 

WeGrow is a fully-fledged 360 degrees business agency that helps businesses grow market shares. Hookit is a digital transformation agency that helps businesses integrate digital technology into their operations. Relaxing and letting them do the work for you could be one of the best decisions you've ever made for your business this year.

Published in Business

 

I know it has been a fancy of different social media users specifically business entities to have the most engaged social media accounts, in terms of acquiring more likes, comments, followers, favorites, and shares on their social media posts. Nowadays, the world has saped into a more civilized way, where you don't have to pass in streets with advertising vehicles to advertise for an offer or new business established all can be done through social media.

 

 

 

Promoting your brand through social media is therefore vital to businesses but getting your content on these channels isn't what gets you the sales. The key to becoming a triumphant social media user is engagement. Follow these top tips for increasing social media engagement to achieve business growth.

 

connect with the current event 

Whenever you're trying to create content for the day, remember to connect the content with current events as your followers are real people like you, thus they watch the news. they are aware of what's happening in the world right now. Well, I'm not saying you share content about these holidays or events, At least, try to connect these events with the content you share, what happens these days are on social media users' minds and you must recognize and leverage that to earn more of their trust.

 

 

Be active on social media

Being active on social media profiles can help build your brand. Every industry is competitive online today. As to win this buttle one has to make sure that the account Is extremely active, Post content regularly, follow active social media users, Retweet and re-share other people's content join trending conversations, and help a lot of people on social media.

 

Use hashtags that relate to your business

The hashtag makes your social media post more discoverable across the social media channels, thus Integrating trending and relevant hashtags in your social media posts helps you to expand your reach, increase your post engagement, and enhance your brand image. However, it's essential to use brand-relevant hashtags to reap great results

 

 

Respond to mentions

As you share your posts on social media, some will prefer to mention you whether through using your products or anything of relevance, responding to such mentions keep close to your followers who may, in turn, became a customer.

 

Organize  giveaways                  

This can be done by scheduling a special day where you will be providing different giveaways to your followers, for instance, it can be on every Friday, where you will be providing free vouchers to customers by encouraging them to put their notifications on, this will help to boost your engagement rate at most.

 

 

Regularly follow relevant and active people in your industry

For instance, you're a business consultancy agency, following relevant people includes following other business consultancy accounts, sales specialists, digital marketers, marketing researchers, different business organizations, etc. As first to facilitate traffic that relates to your business or directly relate to your business, but also being updated on issues relating to the business industry.

 

Partner with Social Media Influencer

Gaining a significant following on social media as a small business or as a new user is not easy at all, thus to facilitate this is through partnering with social media influencers. Social media influencers are social media users that have gained popularity on a social media platform. They can have thousands, or even millions, of followers and are considered a reliable source.

 

 

CONCLUSION

Eruption of Corona Virus has influenced business owners to invest more on social media as their only hope remained to ensure their survival,  Social media can be utilized for shopping, live chats and forming relationship with your audience, its one of the best ways to engage with your target audience

As to add up there are numerous trends that would be useful to establish your brands presence but also increasing your engagement on social media, knowing what to prioritize from these 7 tricks and tips, and don’t hesitate to consult us contact for any query

 

Published in Business

 

Nowadays the world of marketing has undergone a technical revolution. Over the last two decades, customer’s demand for understanding the product and its importance to their daily life has increased. But also, the Innovation of different agencies that assist businesses in content creation, distribution, and sharing of online materials such as (video, blogs, and social media posts) have changed the marketing landscape dramatically.

 

Regardless of the roles played by various content service providers, you might have a question, on how to identify the best content marketing service provider specifically in Tanzania. I had conducted research across different content service providers in Tanzania based on:

  • Firm experience in digital and content marketing 
  • Customers testimonials
  • Scope of content marketing services provided
  • Expertise
  • Cost-effectiveness
  • Ranking from other B2B directories such as Clutch and Shortlist 

The areas of focus above allow me to narrow down the list of five best options. Below are the most well-respected and trusted agencies on content marketing services today. 

1. WEGROW AGENCY LIMITED

 This is one of the best marketing agencies, providing full marketing services but also conducting business consultation through various training to both government and private organizations, to help businesses implement and manage marketing strategies, to grow customer base, increase sales, generate profit, and achieve their business goals.

 

 

Excellence in service provision, affordability, result-oriented, flexibility, reach, and enough experience in the sales and marketing industry rank Wegrow to the top of the charts list.

Some of the services offered include digital marketing service, offline marketing service, business consultation services, social media management, SEO & online ads, email marketing, offline advertising, offline promotion, and direct selling. Check them out for more info on their services.

 

 2. HOOKIT COMPANY LIMITED

This is one of the fastest-growing companies, specializing in offering IT solutions, digital advertising services as well as multimedia production. Hookit is rising to the challenge of making a tangible difference in your business through the use of technology and digital platforms.

 

 

They're highly focused on good design, customized solutions, and reliable support, strong innovative team that focuses on business growth and quality customer satisfactory services have facilitated Hookit to be ranked to the top of the chart list

Services offered include software development, multimedia production, consultancy, web application, digital strategy, digital marketing. For other digital services, click the link for more details on their services.

 

3.    AJ GRAPHICS BRAND

This is one of the business agencies working under a multi-skilled team specializing in creativity, Branding, advertising campaigns, products & Graphics Creativity Solutions, with a definite vision to provide top creative, artistic designs and multimedia solutions.

 

 

Aj graphic brand is best in providing good enough visual solutions with a valuable artistic depth and affordable price that will be friendly to any kind of customer.

services offered in branding include Brand Strategy, Brand Identity, Brand Guidelines, Digital Branding, Corporate Branding, Brand Positioning, Rebranding, Social Media Branding, Branding.

 

4.    SERENGETI BYTES 

 This is a part of Serengeti Bytes Group that provides a full-service in Digital, Communications, and Public Relations, Serengeti bytes the agency is dedicated to maximizing the reach and power of earned media for your brand. 

 

 

Serengeti bytes group specifically integrated trading and services companies through the provision of authentic customer experience and client services designed to cater to the utmost technology and practices in the market.

Serengeti Bytes Offer the following services, Website Design and Maintenance, Media Relation, Public Relations, Viral Content, Videography and Photography, Influencers Program Management, Translation Services, and Audience Growth.

 

 

5.    WATABE DIGITAL

This Is one of the best companies that decided to use the Swahili word of Watabe with the meaning of people with extraordinary skills, abilities, commitment, creativity, experience, and seriousness in their work.

 


Watabe Digital sets itself to solve community challenges with creative and innovative solutions. As they intend to ease the provision of social services with various products focused on education, healthcare, agriculture, advertising, tourism and hospitality, and common transactions.

There are dedicated to providing cost-effective Branding & Re-branding, Web Design, Web Applications, Mobile and Desktop Applications, Photography & video production, Online Marketing, Graphics Design, and IT services.

 

 

 

Published in Business