CUSTOMER CARE CAN BREAK OR MAKE YOUR BUSINESS

07 May 2021 by 0 Comment Business 221 Views
DANIEL CHRISTOPHER

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Every employee needs a basic level of customer service training, irrespective of their working space and expertise. The depth of knowledge and training that has to be given varies depending on each employee's role. Based on the labor foundation statistics 73% of customers fall in love with a brand and remain loyal because of the friendly customer service representative

According to a variety of studies, many companies lose more than $62 billion annually due to poor customer service, and seven out of 10 consumers say they’ve spent more money to do business with a company that delivers a great service. Understanding that customer service is the cornerstone of your customer experience helps you leverage it as an opportunity to delight customers and engage them in new, exciting ways

 

 

Rise in profit

What quality customer service training allows the company to achieve is higher customer retention, the acquisition of new customers, reduced employee turnover, and increased sales. The training has a greater impact on employees come together to achieve a common goal, which is to satisfy the customer  plus increased customer loyalty to an organization, thus increase in sales as customers are loyal to a business which in turn raise the profit in a company

 

 

Increased customer satisfaction

Improving the quality of your customer service through training leads to an increase in customer satisfaction, retention, and loyalty. Through effective training, customer service representative increased their ability to resolve issues and decrease the number of return calls, often, trained employees can address the concern at the first point of contact, which greatly increases customer satisfaction. The improved manner that employees interact with customers leads to the customer feel appreciated and respected. This appreciation is critical to the company’s success as it is the basis for repeated patronage and customer loyalty

 

 

Improved customer service skills

Through customer service training, employees improve their skills and develop new ones. Specific customer service training programs focus on improving communication, listening, problem-solving and organizational skills, training employees on the same set of competencies gives them a standard process to deal with customer and creates a sense of team spirit, the increased motivation and engagement coupled with the new skills create improved customer service in the company.

 

 

Higher employee motivation and engagement

Providing training on customer service allows employees to better understand the impact their role has on the organization. A company that invests in the training shows their employees that they care about continual development and progress. In turn, this makes employees more engaged in the company and therefore more motivated. Employees then become more efficient and better equipped to deal effectively with customers, you can increase engagement a step further by having employees involved in the development of the training program by asking for their feedback.

 

Customer service could make or break your business

For many customers, this is one of the most important aspects of whether they will continue purchasing products or services from a brand 90% of Americans use customers serve as a factor in making that decision, in other words, poor customer service could lose customers, Where bad service can slow down your growth, excellent service can positively make all the difference.

 

 

Boost confidence and morale

Confidence is an incredibly important trait when trying to make a sale, but it can be even more consequential for customer service, if an employee doesn’t have faith in their ability to handle a complaint when conveying the benefits of a product, customers won’t think highly of the brand, thus training can boost morale for employees who will then be more eager to serve the customer and improve their shopping experience, this can also transform the whole workplace environment and generate good vibes

 

 

Boost uniqueness and individuality

If your business can’t compete with low prices being offered elsewhere, you will need to develop a unique selling point. But it is possible to offset the effect of your more expensive products with a better customer experience

On top of that, providing the best customer service around can differentiate your business from industry rivals, some sort of niche can be invaluable during tough economic times or in a competitive market

 

 

Improve productivity

Several studies have shown a clear link between training and increased productivity, a study conducted by the National center on the education quality of the workforce concluded that an average of 10% increase in workforce education level led to an 8.6% gain in total productivity. Education and training inevitably equips employees tp perform their tasks more effectively, which eventually leads to happier customer and more sales for the company 

In case your searching for the best training coach for your business or organization that can assist you with the best training tactics at an affordable price thus we grow business agency is the right choice for you.

 

 

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MARKETING RESEARCH FOR A NEW BUSINESS! HOW? WHY?

03 May 2021 by 0 Comment Business 215 Views
Angelina Milanga

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 Most people today engage in business operations due to having the next step in their career as of others it is a thought that always runs in mind. But having a business idea is not enough, conducting market research before starting up a business and creating value for the product.

A big number of business owners fail to obtain most certain statistics on market share, number of competitors in the industry, number of their customers, product research and demand needed in the market, and supply they can offer to the market.

Today I will give you tips on how you can conduct marketing research for your new business without using a lot of time and resources. 

 

Identify your goals and objective

 

 

Know what you are looking for in your research, your aim should be specified in such a way that it is possible to measure when it has been achieved. The main objective of the research is to explore the unknown and unlock new possibilities. 

 

Participants identification 

This part is when a business owner pinpoints potential customers, specific competitors locally and nationally, know what they do and how they do it. Participants could be government, middlemen, rental agencies, tenants, insurance, the national building acts, national land Act.

 

SWOT Analysis 

 

 

Is defined as an acronym for Strength, Weakness, Opportunity, and Threat. It is one of the effective market research analysis techniques, that helps in the evaluation of organization performance in the market.

  • Strength. Ask yourself these questions, what do you do well? What are your strongest assets? How are your products or services better than competitors? What is your unique selling point? How efficient is your workforce?  
  • Weakness. For the new business, it is likely to face the problem of entrance in the market, however, you should survive. Know what you should avoid, improve, and what you do badly. After knowing your weaknesses, you can watch, listen and learn from others.

 

 

 

  • Opportunity. It is the problem that gives opportunity! Seeing problems in the external environment and then brainstorm how you can bring a solution to that problem. Are your competitors not successful in meeting customers` demands? if yes can you target those customers?
  • Threats. Look at your competitors, what are they doing? What are their means of storage, product quality, and suppliers? How do they reach their customers? Are there any changes to your product or service? Are changes in technology going to affect your business?

 

Market Size 

A new entrant will have to measure the likelihood of products or services within a given market. Calculating market size, you need to understand your targeted customers, assessing competitors’ sales and market share through individual interviews, focus groups, or surveys. 

 

Economic and demographic data

Demographic data refers to socioeconomic information expressed statistically about characteristics of the population and customers you will serve. Studying the demographic of your area will assist a new business to understand the purchasing power, age, gender, income level, employment, education level and all this helps in knowing who likes your product, how well it is selling, and what areas are most popular for your product.

 

 

Decide, Monitor and Extract

After collection of all the above data, decisions will be made on where to locate your entity, what suppliers to buy from, what pricing strategy to use if it is cost-plus, price penetration, price skimming, or competition-based pricing. What marketing strategy to use, if it is online or offline. 

Market research tells you if something you didn`t know before, were right or wrong, market research can tell you about something that wasn’t on your radar, it is an investment, not a cost, it helps you plan for profitable growth.

You should know that money can’t buy everything, but it can buy research. Subscription exists for the ones that want to buy relevant industry and research information, visiting We grow can massively save time and give you an opportunity for better ideas. Also, get an opportunity to obtain data in a form that makes sense.

 

 

 

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INFLUENCE OF THE DIGITAL MARKETING CHANNELS IN PROMOTING SALES

30 April 2021 by 5 Comment Business 264 Views
Zamda Adam

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Digital marketing involves the use of the internet to reach consumers. As a result of globalization, the use of digital marketing is very popular worldwide, there are seen efforts to reach new regions and audiences worldwide with content and messaging that’s translated into native languages.

 

There are various digital marketing techniques\channels that are used to reach and influence customers. Among the channels for digital marketing are such as email marketing, SMS marketing, content marketing, website marketing, affiliate marketing, social media marketing, and video marketing.

 

 

This article aims to explain the digital marketing channels in relation to how they influence sales of a particular product.

Based on the above channels outlined, each technique has a unique way on how it can be used to influence the level of sales of a particular product or service;

EMAIL MARKETING.

Email marketing is among the potential channels for digital marketing. Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketers highly suggest Tuesday, Wednesday, and Thursday as traditionally favorite days to send email campaigns, as email marketers avoid the Monday angst and Friday’s itchy feet. Email marketing can increase one’s revenue. About 59% of B2B marketers testify that emails are their top revenue-generating marketing channel.

 

 

CONTENT MARKETING.

Content marketing is the other channel that’s used to boost the sales of any business. Content marketing is a strategic marketing approach that is focused upon the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to provide profitable customer action. This channel involves educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide specific unique information that is termed as exclusive. Content creates value for buyers before they make a purchase.

 

 

SOCIAL MEDIA MARKETING.

Social media marketing is another very prominent and potential channel for digital marketing under social media marketing there is the use of social networks to market a company’s product and services. This channel provides companies with a way to engage with existing customers to reach new ones, aims at establishing a social overall trust.

 

 

It is observed that on average, companies that effectively use social media advertising to generate brand awareness will increase their sales by 23%. Social media marketing is different from social media management, social media management involves social content creation, captioning, and posting, social media marketing goes beyond posting, as it involves money investment on social promotions such as paying for ADs, social influencer, social media placements which will guarantee your business/brand more visibility hence more sales.

AFFILIATE MARKETING.

This is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third party are affiliates and the commission fee incentives them to find ways to promote the company. The influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

 

Affiliate marketing is a powerful sales channel that when implemented correctly, can drastically boost sales for your eCommerce business. The success of your business isn’t dependent on just the products you sell, but the measures you take to spread the word about your store and generate traffic.

 WEBSITE MARKETING.

This is a channel for digital marketing that involves the strategic promotion of a website to drive relevant traffic to the site. A great website can increase the revenues of a business and bottom line. Building a website with a clear goal and strategy will help you increase leads and sales and ultimately helping one grow his business. One other great thing about a website is that it’s a visible platform 24/7, making it a valuable marketing asset.

 

 

As, the article aimed at making one realize the importance of using such digital channels in order to stimulate sales. It's my sincere hope that the article gives a clear insight on the subject. Everyone with knowledge about such channels can practice them.

But not to perfection, it needs people with knowledge and experience and love what they do. With such on note comes into play great agencies such as WeGrow Agency Limited and Hookit Company Limited.

 

 

 

 

 

 

 

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FIVE SECRETS BEHIND TRUST IN A BUSINESS

30 April 2021 by 1 Comment Business 284 Views
DANIEL CHRISTOPHER

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When establishing a business or a company, most of the founders first think about their product and making money. But your product isn’t the only thing that’s important when establishing your company. What about your brand? How do your customers think about your brand and company? Your customer’s perception is an incredibly important part of the equation for creating a successful company.

Thus, your brand has to be associated with positive qualities and traits. Let’s look at some of the tactics used by the most successful and trusted companies in the world companies and how you can put them to use

 

 

Be accessible

Be available to your customers and allow them to interact with you. Customers often have questions, and if there’s nowhere for them to go to get their queries answered, or you don’t respond promptly, you could begin to lose credibility.

Also consider setting up a proper customer-support infrastructure, using help-desk software like Desk.com, and attending conferences and events. In these ways, you can answer questions in person, which is a great way to increase your likability and accessibility and provide support to your customers.

 

 

Have a reliable product

People tend to buy on emotion, not logic. The challenge your business faces is that when its product arrives on the customer’s doorstep, those customers be impressed with the quality of the product to justify their purchase. Talking a good game and turning around and selling a low-quality product is sure to draw negative reviews, leading to mistrust and decreased credibility in the market.

One simple way to ensure your product's quality is to put it through the attentive testing process. You can also put together focus groups and ask your target audience what their needs are and what kind of product would solve their challenges.

 

 

Be honest

Being transparent means recognizing and being open about both your strengths and weaknesses. If your product isn’t right for one of your leads, you should be secure enough to guide that lead in the right direction, even if that act means boosting your competitor’s bottom line. Honesty shows you care about your customers and their needs, and your willingness to help them gets them the results they’re looking to achieve.

 

Bring value to your client

Do you put your customers first, or do you put revenue first? People know when they’re just a dollar sign to you, and while they may still buy from you if they believe your product solves their challenge, this does not build long-term trust or encourage repeat sales.

 

 

Maintain consistency

Maintaining consistency ensures that your prospects and customers know what to expect. You can set both internal and external goals to maintain the quality of service. They go on to explain how consistency can help your employees understand what their role is within your organization. The building blocks of a consistent brand include:

  • Your message. Your brand message should be an extension of your actions and behavior. If it isn’t true to who you are or can’t deliver on it, you are being inconsistent. Your brand’s overall tone also factors into your message -- in other words, how you position yourself in the market. Do you want to be perceived as dependable, aggressive, helpful, or some other characteristic? Stay focused on the image you’re developing.

  • Your design. Creating consistent imagery across your logo, website, social networks and print materials is an easy win that can help you build trust with customers.
  • Your delivery. How will you communicate with your target audience, through what channels, and how often? Knowing your prospects makes it easy to answer these questions and deliver the expected brand experience.

Trust is a byproduct of a commitment to quality and excellence. If you can deliver the right results to the right people over the long haul, they will come to believe and trust in your product and service offerings.

 

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WHY HIRE A MARKETING AGENCY FOR YOUR BUSINESS?

09 April 2021 by 0 Comment Business 275 Views
Angelina Milanga

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Marketing agencies are also known as marketing firms or marketing companies that ideate, plan, execute and monitor marketing performance and use data to improve campaign results on behalf of businesses so as to allow the business to focus on its key activities

Most business owners decide to take matters into their own hands by hiring an internal marketing department to handle the marketing activities which is a traditional approach and it works like magic if the business dwells in a creative industry such as I.T. or Media or has more than regular needs that call for constant marketing.

 

 

 

So, today we have an alternative approach towards marketing, the approach is called 'Hire a Marketing Agency' and we have reasons as to why this approach is the best way to go, at least for businesses in the less creative industries. So, let's see why you should hire a marketing agency.

 

Marketing agencies are cost-effective

Truth be told, hiring a marketing agency is very cost-effective since you will only incur the cost of inbound marketing in which the agency will present the budget to you without any unforeseen costs piling up on your bill.

 

 

 

With a marketing agency, you are assured that there are no recruitment costs, no training costs, no payroll taxes, no insurance contributions, no sick days, no vacations, no retirement and so many other NOs enough to forfeit employing a marketing department.

 

 The business minds its core business

The company should not carry the burden of running all the business operations on its shoulders, it is okay to outsource some expertise and resources for better business performance.

 

  

 

Hiring a marketing agency will free up more time to run the business. Research says that 40% of people working excessively long hours are more likely to suffer from coronary heart disease.

 

The business stays trendy

The business will be up to date with marketing trends. It is part of the essential functions of a marketing agency to keep a close look at any marketing changes, through reading magazines, attending conferences, studying the market to know these trends.

The in-house marketers may not be able to up-to-date with all the latest changes in search engine optimization (SEO), social media marketing, technology, and branding unless you are paying for their training and career development fees.

 

 Increased productivity for your business

Some business owners decide to use existing staff to do marketing tasks in an attempt to reduce recruitment costs without considering skills, experience, and expertise.

Content development, website development, social media marketing, search engine optimized writing are tasks that some businesses handle to their existing staff along with their qualified regular tasks. As a result, this will reduce productivity because chances are they are going to stumble throughout their way.

Outsource those marketing activities and your staff can concentrate on their areas of strength.

 

 Some marketing agencies are specialized in an industry

Consider yourself lucky if you find a marketing agency that specializes in your industry in the African business scene and if you have done your due diligence hire them fast because they know the industry inside out and probably have more information about your products and services than some of your employees. For example, Hookit specializes in tech products and AMDT specializes in Agricultural products.

 

 

 

You can pay as per results.

An agency gives you the option to negotiate terms upon meeting set targets, unlike hiring a permanent sales and marketing staff where you are entitled to pay the salary as per the contract with or without delivering and meeting targets.

Hopefully, we have given you enough reasons why you should hire a marketing agency when you can. Need more reasons? You should get in touch. At WeGrow, they help businesses grow their market shares by handling the marketing activities for them with high integrity among many other things.

 

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DIGITAL MARKETING IS MORE THAN SOCIAL MEDIA

08 April 2021 by 0 Comment Business 447 Views
Zamda Adam

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Digital marketing is a simple word with a very broad meaning than the one anticipated. What is digital marketing in the minds of many? The mass tends to associate the term digital marketing with social media. Out of 20 people, 17 simply define digital marketing as a social media-centered activity, this concept is true but not fully viable.

 

 What is Digital Marketing?

Digital marketing calls attention to the use of the internet to reach consumers. The use of the internet implies more than connecting the concept of digital marketing to social media. Digital marketing is a broad field including attracting customers via various means.  

On a note, some marketing experts are seen to consider digital marketing entirely as a new endeavor that requires a new way of approaching customers and a new way of understanding how customers behave compared to traditional marketing. 

 

 

 

Digital marketing is associated with the use of the internet to reach its customers should not be defined as internet marketing. One should fully understand the concept of digital marketing and that even though it uses the internet should not be termed as internet marketing.

Why so?

Internet marketing differs from digital marketing as internet marketing is advertising that is solely on the internet, whereas digital marketing can take place through a computer, mobile devices, in a video game, or via a smartphone app and web apps.

 

In the parlance of digital marketing, advertisers are commonly termed as the sources, while members of those targeted ads are commonly called receivers. Sources at most tend to target highly specific and well-defined receivers. 

 

 

Digital marketing has various channels that are used below are a few that common namely;

 Ø  email marketing/ email ads. 

Ø  SMS messaging /marketing.

Ø  - content marketing.

Ø  website marketing. 

Ø  affiliate marketing.

Ø  social media marketing

Ø  video marketing.

 

 

  1. EMAIL ADS/ EMAIL MARKETING. 

Email marketing is among the potential channels of digital marketing. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers. 

 

   2. SMS MESSAGING/ MARKETING

 

Companies and non-profit making organizations also use SMA or text messages to send information about their activities such as their latest promotions or opportunity to give to willing customers. Politicians running for office may also use SMS message campaigns to spread positive information about their candidacy to acquire followers. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

 

 

  3. CONTENT MARKETING 

 

This is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to provide profitable customer action. Content marketing involves things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s. 

The ultimate goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website then promoted through social media, email marketing, or even campaigns. 

 

 

  4. WEBSITE MARKETING

 This is the strategic promotion of a website to drive relevant traffic to the site. The ultimate goal is to attract people who may be interested in a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition in front of potential customers. A website should represent a brand, product, and services clearly and memorably. It should be fast, mobile-friendly, and easy to use.

 

 

 

  5. AFFILIATE MARKETING

 This is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third party are affiliates and the commission fee incentives them to find ways to promote the company. The influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

 

  6. SOCIAL MEDIA MARKETING

 

This is the use of social media and social networks to market a company’s products and services. This channel provides companies with a way to engage with existing customers to reach new ones while allowing them to promote their desired culture, mission, or tone. The primary goal is to bring about brand awareness and establish social trust. 

 

 

 

  7. VIDEO MARKETING 

 

 YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms including Facebook Videos, Instagram, or even Tik-Tok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

 

Hopefully you now most definitely have a clear understanding that social media is a smaller part of the wider digital marketing ecosystem. 

 

 

 

 

In Tanzania, various marketing agencies and digital transformation companies offer digital marketing services and a few of the most prominent agencies are WeGrow Agency Limited and Hookit Company Limited.

 

WeGrow is a fully-fledged 360 degrees business agency that helps businesses grow market shares. Hookit is a digital transformation agency that helps businesses integrate digital technology into their operations. Relaxing and letting them do the work for you could be one of the best decisions you've ever made for your business this year.

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