INFLUENCE OF THE DIGITAL MARKETING CHANNELS IN PROMOTING SALES16 December 2015
As a result of globalization, the use of digital marketing is very popular worldwide, there are seen efforts to reach new regions and audiences worldwide with content and messaging that’s translated into native languages.
There are various digital marketing techniques\channels that are used to reach and influence customers. Among the channels for digital marketing are such as email marketing, SMS marketing, content marketing, website marketing, affiliate marketing, social media marketing, and video marketing.
Email marketing is among the potential channels for digital marketing. Email marketing has been around for a long time. It’s evolved and changed, but it’s managed to remain effective and even grow in popularity over the years. Email marketers highly suggest Tuesday, Wednesday, and Thursday.
Content marketing is the other channel that’s used to boost the sales of any business. Content marketing is a strategic marketing approach that is focused on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to provide profitable customer action.
SOCIAL MEDIA MARKETING.
Social media marketing is another very prominent and potential channel for digital marketing under social media marketing there is the use of social networks to market a company’s product and services.
This is a channel for digital marketing that involves the strategic promotion of a website to drive relevant traffic to the site. A great website can increase the revenues of a business and the bottom line. Building a website with a clear goal and strategy will help you increase leads and sales and ultimately help you grow your business.
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